If you’re an email marketer, you naturally want your marketing campaigns to run smoothly. However, most email service providers (ESPs) nowadays use spam filters and other systems to prevent unsolicited emails from arriving, making it harder for you to reach your subscribers’ inboxes—even if you create the ideal email marketing message.
One way to prevent your email campaigns from being sent to spam folders is by using email deliverability software. This guide will review the best email deliverability tools that help boost your email marketing campaign’s success. We’ll also go through each platform’s pricing and pros and cons, allowing you to decide which tool is ideal for your email outreach efforts.
Read on to learn more.
#1. InboxAlly
inboxally.com
InboxAlly Main Features and Services
Efficient Warm-Up Feature
A ramp-up schedule is a daily progression of increasing email sends to help build a reputation for your IP and domain. InboxAlly’s warm-up feature effectively shortens the time needed for you to have a good sender reputation. The feature allows you to set a number of seed email addresses to send to daily, guaranteeing positive open rates and expediting your warm-up process. It also enables your emails to be trusted by mailbox providers faster, boosting the success of your email campaign and ROI.
Reliable Seed Emails
InboxAlly provides unique seed emails (or a seed list) that you can load to your email client. They work by consistently engaging with your emails, which trains email providers to recognize your content as relevant, boosting your email deliverability. A seed list also helps you check if your marketing emails can pass through spam filters and display properly on different devices before they’re actually sent to your intended recipients.
Preset Engagement Profiles
InboxAlly gives you access to preset engagement or sender profiles, depending on the status of your email domain or IP address. You can choose from various profile types, whether starting with a new domain or aiming to repair an existing domain’s sender reputation. You can also create a personalized sender profile.
Using sender profiles streamlines optimizing email deliverability and inbox placement without needing technical expertise.
Real-Time Progress Tracking and Detailed Reports
InboxAlly lets you see engagement rates in almost real-time, letting you monitor key email deliverability metrics through comprehensive analytics and adjust issues before they affect your campaign’s performance. It tracks where your emails have landed in the past 30 days, which is necessary for calculating inbox placement rates. It also lets you track the broadcasts you sent and the percentage that landed in the recipient’s inbox.
Email List Verification Service
InboxAlly offers an email list verification service to check your email list for duplicate, inactive, or risky email addresses. This ensures successful email delivery and lower bounce rates. Since the service regularly cleans your mailing list, it also improves your sender reputation with other email clients, leading to better email performance.
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Pros of Using InboxAlly for Increasing Email Deliverability
- Improved Sender Reputation and Inbox Placement – Consistent use of InboxAlly’s tools allows you to have a positive sender reputation and inbox placement rates in as little as two weeks. You’ll notice improvements in your email campaigns’ open and click-through rates, leading to more revenue.
- Faster Ramp-Up Process – Using our platform’s warm-up feature provides you with reputable seed emails, allowing your inbox to get up to speed faster than traditional warm-up sequences. It gives you a positive sender score and deliverability rate, ensuring email subscribers receive your outreach campaigns.
- Lower Bounce Rates – InboxAlly helps you improve your email deliverability by verifying your existing email lists. By removing duplicate and invalid email addresses, your emails are less likely to be bounced. It also increases your sender reputation with an email service provider, giving your campaigns better inbox placement.
#2. ZeroBounce
zerobounce.net
ZeroBounce Main Features and Services
Automated Email Warm-Up
ZeroBounce offers an intuitive email warm-up tool that you can set up by picking your dedicated IP or domain, choosing your preferred engagement rules, and sending to valid seed email addresses. You can monitor metrics affecting sender reputation, such as the SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) alignment.
Email Validator Tool
ZeroBounce’s Email Validator lets you check your email list for temporary email accounts, spam traps, and invalid emails. This results in lower bounce rates and better email deliverability. The platform also offers automatic email verification through its API service.
Blacklist Monitoring
ZeroBounce provides a Blacklist Checker, which gives you valuable information about your IP address, domain, and mail server blacklist status. It gets data from over 200 blacklist providers and notifies you if one of your email addresses or IPs is blacklisted. This allows you to identify and address any issues before negatively affecting your sender reputation.
AI Email Scoring
ZeroBounce offers ZeroBounce Score, an AI-driven service for assessing how your subscribers would interact with your emails. It gives you insights into your most active email recipients, allowing you to create more personalized and targeted campaigns for specific leads. The service scores email activity from 0 to 10, with 10 being the highest rating.
Email Deliverability Toolkit
ZeroBounce provides its new users access to its Email Deliverability Toolkit—an all-in-one solution for checking and monitoring your daily email deliverability. It combines its primary services like DMARC (Domain-based Message Authentication, Reporting, and Conformance) monitoring for email authentication, email warm-up tool, and more so you can check for common issues causing poor email deliverability like unoptimized emails, poor sender reputation, misconfigured email authentication, and high bounce rates.
Cons of ZeroBounce
Compared to other email deliverability services, ZeroBounce has an outdated user interface and sometimes has unclear or confusing email verification results on its email validation service. It has a limited freemium version and is more expensive compared to other platforms.
#3. GlockApps
glockapps.com
GlockApps Main Features and Services
Inbox Checker Tool
GlockApps’ Inbox Checker provides you with detailed insights about your campaign’s inbox placement, allowing you to quickly resolve potential issues. It analyzes your email content and offers actionable recommendations to ensure better inbox visibility and optimize email delivery.
Uptime Monitor
GlockApps’ Uptime Monitor allows you to monitor the health of your email authentication records on core authentication protocols (e.g., SPF, DKIM, and DMARC). It ensures that your company’s domain remains up and running, avoiding long timeouts and downtime. This gives improved customer experience and boosts ROI.
DMARC Analyzer Tool
GlockApps has a DMARC Analyzer service that helps visualize your DMARC reports and checks whether your domain is involved in suspicious activity, such as phishing attacks and spoofing. You’ll have access to weekly DMARC reports and smart notifications.
IP Reputation Monitor
GlockApps helps you monitor the health of your dedicated IP address through its IP Reputation Monitor. The service cross-checks your IPs against over 50 common industry blacklists, such as Spamhaus and Invaluement. It also checks and shows actionable steps in solving email deliverability issues that might affect your IP’s reputation.
Once your IP is on an industry blacklist due to high spam complaints and other related reasons, GlockApps can assist in solving issues and remove your IP on the platform.
GlockApps Email Deliverability Consulting
GlockApps offers a consulting service where you can directly speak with a deliverability consultant to improve your email marketing campaign strategy. When using this service, you can ask the consultant to identify and fix email deliverability issues, ensure that your emails are properly authenticated with core authentication standards (SPF, DKIM, DMARC, and BIMI), and improve your email marketing campaigns opens, clicks, and sales.
Starting at $300, you can book a consulting call on the platform and discuss your email marketing program with a GlockApps Deliverability expert.
Cons of GlockApps
While GlockApps has a robust Inbox Checker tool for tracking email deliverability, it offers limited analysis of its reports and insight into fixing deliverability issues. The platform can also be complex to use and may require technical expertise to maximize its features.
Note: GlockApps’s email deliverability reports lack analytical tools, potentially limiting your ability to improve your email campaign strategy. For an email deliverability tool with real-time tracking and improved reports, try InboxAlly. It offers detailed reports and analytical tools on your email deliverability so you can address any issues before they affect your campaign’s performance. Start your journey to better email delivery and open rates today with InboxAlly!
Final Thoughts
Besides using a reputable email service provider and following the best email practices, having the right email deliverability platform is crucial to enhancing your email campaigns’ success.
These tools help boost your sender reputation and optimize your campaigns, ensuring that your emails land into the recipient’s inbox and have improved engagement. They also track your email domain’s health, ensuring you can address issues and avoid delays in your campaign outreach.
If you want a comprehensive email deliverability solution for your email marketing efforts, consider InboxAlly. It offers a robust email warm-up feature and reputable seed emails, allowing you to improve your sender reputation and increase your email engagement faster than ever.