In the face of social media and other online channels that are quickly rising, you may be worried that email marketing is fading in popularity compared to the newer digital marketing channels.
So, would it be a waste to still invest in email marketing? Absolutely not! That couldn’t be further from the truth. Email marketing remains a mainstay and key component of marketing despite being around for over two decades. To prove this fact, we’ll explore the relevance of email marketing today and how you can still leverage it to boost your marketing efforts for the best results.
Is Email Marketing Still Relevant?
Email marketing is still going strong because it’s flexible and keeps up with the times. Plus, the huge number of people using email today proves it’s as relevant as ever.
Statista estimates that there are currently 4.48 billion email users globally in 2024. That number is expected to increase to 4.59 billion in 2025 and 4.89 billion by 2027.
But not just that, statistics also show that as of 2024, there are an estimated 361 billion emails sent and received per day. By 2025, the number is projected to reach 376 billion and 408 billion by 2027.
So not only does more than half of the world’s population own email accounts, but large email volumes are opened daily, with over 40% of these being opened on mobile devices.
Looking at the numbers, there’s no doubt that email is still one of the top communication channels for reaching your target audience or potential customers. It also proves why email marketing is an effective tool for lead generation and conversions. You can also easily measure and prove this effectiveness by looking at metrics like click-through rates and open rates.
Another reason email marketing is still going strong is its unmatched return on investment (ROI). You can expect an average return of about $36 for every dollar spent on email marketing campaigns. Imagine that!
Based on statistics, email marketing revenue was estimated to surpass 9.5 billion in 2024 and reach 18.9 billion by 2028. This makes it an indispensable marketing tool for growing your business.
Aside from the impressive statistics, you also have more control over who will see your emails than with marketing channels like social media, that’s controlled by an algorithm.
Now, you may be wondering, “Well, what about spam filters?” While navigating spam filters can be daunting on your own, it’s nothing an efficient email deliverability tool like InboxAlly can’t handle.
Maximize your email marketing strategy by improving your click-through rates and open rates with InboxAlly’s Advanced Features!
Misleading Email Marketing Myths You Should Ignore.
Email marketing is far from dead, but certain misconceptions may mislead you into thinking otherwise. Here are a few common email marketing myths you should leave behind going into 2025:
“Social media is replacing email marketing.”
While social media platforms may be a great way to bring larger traffic, email marketing is still the better option for lead conversions and customer retention. So, it’s not a question of if social media is replacing email marketing. It’s rather how you can leverage both channels for your benefit.
“People don’t check emails anymore.”
Given the email volume people receive each day, it’s natural to worry about whether they even get to check their emails, let alone open yours.
According to a 2024 survey, 88% of email users reported using their emails daily, and 39% checked their emails at least 3-5 times a day. So, as long as you have a winning email strategy and the right deliverability tool, then you have nothing to worry about.
“Millennials and Gen Z don’t use emails.”
As of 2023, the Millenials and Gen Z were over 40% of the population in the US alone. They are a significant percentage of the population worldwide. However, the stereotype that millennials and Gen Z are more active on social media platforms than on email couldn’t be further from the truth.
A Statista survey found that almost all Millennials and Gen Z in the US relied on email as one of the most trusted and versatile forms of communication.
“Email marketing only works for big companies.”
As a small business owner, you don’t have to shy away from email marketing. Contrary to popular belief, you don’t need a lot of resources. Email marketing is still a cost-effective marketing strategy with a high ROI.
The best part is that you don’t need a huge team. Investing in a single tool like InboxAlly is enough to guarantee the success of your email campaigns. Curious about how InboxAlly can transform your email marketing? Take advantage of our free 10-day trial to experience the benefits firsthand.
Level Up Your Email Marketing Campaigns for 2025!
Email marketing is still a powerful and effective tool in 2025, as the stats clearly show. But here’s the thing: none of it matters if your emails don’t land in the inbox. Deliverability is the backbone of email marketing—without it, even the best subject lines and personalized content can end up in the spam folder.
That’s where InboxAlly comes in. Our tool boosts your open rates and engagement, delivering real results in as little as two weeks. Get started today and take your email marketing to the next level!