Imagine that you’re doing your cold outreach on LinkedIn to find more leads for your new service. Sending the right cold message is essential to find valued prospects and connections on the platform. To make your outreach strategies more efficient, you can use customizable message templates.
This guide will show you ten free LinkedIn cold message templates for your outreach campaign efforts. We’ll review effective templates for various situations, such as a sales pitch, connection request, follow-up message, etc. We’ll also discuss the pros and cons of LinkedIn direct messages vs. cold emails when starting your outreach campaign.
Read on to learn more.
10 Best LinkedIn Cold Message Templates
Here are ten LinkedIn message ideas that you can use to acquire more leads depending on your business goals:
LinkedIn Connect Message Template #1: Establish a Connection With an Industry Peer
You can use this template if you want to send an outreach message to connect with peers in the same industry. It’s effective if you’re actively following their posts and are interested in creating a network with them:
Hello [First Name]!
I came across your LinkedIn profile and was impressed by your contributions to building awareness in the [industry/field] space, specifically your work on the [specific topic]. As someone who shares the same passion for this industry, I would like to connect and discuss a collaboration in the future.
I specialize in [insert industry or field and what you do], and I believe we share common interests and can benefit from exchanging ideas relevant to our field.
Hoping to talk to you soon.
Best,
[Your Name]
LinkedIn Message Template #2: Mention a Shared Mutual Connection
If you’ve been active on LinkedIn, you might see mutual connections that are members of the same LinkedIn group or community. You can use them to add new connections to add familiarity and trust to your request. Here’s how:
Good day, [First Name]!
I see that we are both connected with [mutual connection’s name] and share the same group. I love what you’re doing in [their current company] and your contributions in the [industry/field] space. I think connecting with you could be very beneficial.
Looking forward to the opportunity.
Best,
[Your Name]
LinkedIn Message Template #3: Make a Sales Pitch About Your Product or Service
You can use LinkedIn messaging to reach your target audience for a sales pitch. This is effective even though you’re not connected to them as long as they fit your ideal customer profile. Here’s how you can send a LinkedIn cold outreach about your product or service:
I checked your company’s website and saw that you could benefit from [mention the product/service their business needs and your company can provide].Our company, [your company name], specializes in providing [product/service] to [industry] businesses like yours, and I wanted to introduce our service to you. With [name of your product or service], we could help you [mention benefits of your product to their problem]. Our approach to your issue involves [product differentiator].
Can we schedule a quick call to discuss more of your business’s pain points in [the field of business for which your product provides solutions]?
Looking forward to your response.Cheers,
[Name of your company]
LinkedIn Message Template #4: Provide Value Using Your Article or Blog
Another way of approaching a new connection is by providing value through your existing blog posts. You can use this LinkedIn cold message template when recommending an article that’s relevant to them or their profession:
Hi, [Name]!
I hope you’re doing well. I see that you are interested in [topic or niche], and I just wrote an article that you’ll like. It includes some helpful tips that aren’t available yet and can be relevant to your profession.
Here’s the link to check it out: [insert link to the article]
There’s a ton of helpful information on it, like eye-opening insights on [mention one highlight of the article that’s relevant to them].
Enjoy the read!
Warm regards,
[Your Name]
LinkedIn Message Template #5: Compliment the Prospect With Their Achievements
One way to make your LinkedIn connect messages stand out is by mentioning a user’s recent achievement or award published on one of their social media accounts. Follow this cold message template to start:
Hello, [Name]!
I hope this message finds you well. I came across your LinkedIn profile in the search results when searching about professionals in the [industry/field] space. I was also impressed by your achievements in [mention their job description/role].
I look forward to connecting with fellow LinkedIn members who excel in our field. Hopefully, you will join my network.
Best,
[Your Name]
LinkedIn Message Template #6: Mention Past Customer Wins
Among the effective methods for a LinkedIn sales pitch is focusing on your past client wins. You can display this through a key trend or insight, giving your potential customers an idea of what results they’ll get from your product or service. Here’s what your cold LinkedIn message would look like:
Hello [Prospect’s First Name],
I saw that you’re running Google Ads for [prospect’s company name] to generate clicks and subscriptions for your latest email marketing tool.
As a team of digital marketing experts, we’ve helped software enterprises like [past client] generate four times more clicks and impressions on their Google Ad campaigns. I’d love to discuss how our company can assist your outreach campaigns and gain quality leads.
Is that something you’re interested in?
Cheers,
[Name of your company]
LinkedIn Message Template #7: Invitation to a Networking Call
If you haven’t yet established a clear relationship with LinkedIn connection in order to send a product pitch, you can try requesting a networking call. After discussing their business’s pain points, you can pivot the conversation towards your product and how you would love to help.
To invite someone to a networking call in LinkedIn messages, follow this template:
Hello [First Name],
I hope this message finds you and your business doing great. One thing that I love about LinkedIn is the ability to find and connect with interesting individuals to exchange ideas. With this in mind, I thought this might be a great time to learn more about each other and our mutual businesses.
Would you be interested in a quick phone call this week? Feel free to use this scheduling link to choose a time that works for you. [insert link here]
Looking forward to talking to you soon.
Warm regards,
[Your Name]
LinkedIn Message Template #8: Follow-up After a Networking Event
After a successful networking call or meeting with potential clients, sending follow-up messages is necessary to move the conversation forward regarding a possible deal or agreement. Here’s how:
Hi [Prospect’s First Name]!
I was pleased to have you on a productive call [mention the date of the call/meeting]. I loved knowing more about your business, its pain points, and how I can potentially help.
I would like to discuss our collaboration further and schedule another call to discuss [mention a specific topic you want to discuss] or if you have any concerns. Feel free to let me know what time and date works for you.
I look forward to hearing from you again. Have a great day!
Best,
[Your Name]
LinkedIn Message Template #9: Reconnect on Existing Connections
This is an excellent template if you’re looking to send cold messages to various connections on LinkedIn that you don’t have a real relationship with. Developing trust with specific individuals can lead to other opportunities, like collaborations, lead generation, and more:
Hey [First Name],
I noticed we’ve been connected on LinkedIn for a while now, but we don’t know each other. As much as I’d love to communicate on chat, I enjoy getting to know my connections in real life.
Maybe we can hop on a call or grab some coffee anytime soon? We can discuss each other’s businesses and see possibilities to mutually help each other.
Warm regards,
[Your Name]
LinkedIn Message Template #10: Follow-up on a Comment by a Prospective Client
You can use this template to send messages to leads who commented on an article or post you’ve written on LinkedIn, especially after a positive response. You can also use this to add them to your group or community on the platform:
Hello [First Name],
I hope this message finds you well. I wanted to follow up on a comment you wrote on one of my blog posts on LinkedIn. Your unique perspective on [mention the topic of the post] resonated with me, and I have found it useful to my field of expertise as a [job description].
If you’re interested, we can hop on a quick call to discuss your profession and contributions. Feel free to let me know what time works for you.
Cheers,
[Your Name]
LinkedIn Outreach vs. Cold Email
For your lead generation efforts to be effective, you need to have an efficient cold outreach strategy, which you can implement through a cold email or LinkedIn. You can read our Cold Email vs. LinkedIn outreach guide to learn more.
Sending outreach messages through these methods will have their own pros and cons, which we’ll discuss below:
Cold Emails: Pros and Cons
Pros
- Personalization: You can easily send personalized messages to each recipient, potentially increasing open rates and their engagement towards your emails.
- Traceability: When using an email automation tool, you can track key email statistics, such as open rates, inbox placement, click-through rates, and whether your emails land in the primary inbox or spam. You can use our free Email Spam Checker to know your spam score and what it takes to avoid the spam folder.
Cons
- Requires Warm-up: Before beginning your outreach, you must use an email warm-up tool to build a reputation for your IP and domain, which makes your emails less likely to come from a spammer. However, this process can easily take up to 15-30 days, depending on the history of your IP and sending domain.
Note: Typically, warm-up sequences can take a month to complete on most email tools. If you want to make this process faster, consider InboxAlly. Our advanced email warm-up service allows you to ramp up your email volume more efficiently. Contact us today and say goodbye to lengthy warm-up periods!
LinkedIn Direct Messages: Pros and Cons
Pros
- Diverse Professional Network: LinkedIn contains an active user base of professionals in different fields. This allows you to send connection requests to experts in your niche and get positive responses, especially if you have an optimized profile.
Cons
- High Pricing: If you want to take your lead generation efforts to the next level, the platform offers LinkedIn Sales Navigator, which starts at $99.99 monthly. InMail is another premium feature that allows you to send LinkedIn messages to others, even if you’re not connected to them; however, it’s credit-based and costs $79.99 monthly for 50 credits.
Final Thoughts
These LinkedIn cold message examples help you save time and contact leads quickly. Choose a template tailored to the situation and personalize your message to maintain authenticity. Focus on building genuine connections rather than over-promoting yourself to foster professional relationships.
If you’re interested in diversifying your outreach campaigns through cold emails, you can use a reputable email deliverability tool like InboxAlly. Our platform provides an effective ramp-up schedule, expediting the email warm-up process and giving you a better sender reputation faster. It also increases email deliverability and decreases the chances of your emails landing in spam.
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