Email is an important tool in a marketer’s arsenal. It is also a useful method for business communication because it is easily replicated, fast, and convenient.
Email marketing, in particular, when used appropriately, can help businesses promote their products and services in an effort to retain existing customers and acquire new ones.
Still, an email marketing campaign is only as good as the email marketing tool or software being used to launch it.
That’s why one must be wise in choosing the right software because it can spell a difference between a successful and failed campaign.
Two email marketing softwares that are used by marketers nowadays are Mailwarm and our very own InboxAlly.
In today’s post, we’re going to analyze what these tools can do for you and whether they can give you the boost you’re looking for!
But before picking the right email marketing tool for your needs, let’s find out first…
What are Email Marketing Tools?
Email marketing tools are the applications or software used in email marketing campaigns.
These are often used for email building, email design, sending email, optimizing email, generating email reports, and measuring email metrics.
Overview: Mailwarm vs. Inboxally
Mailwarm (Email Warm-up Tool)
Mailwarm is a marketing software that takes care of email deliverability so their clients’ emails reach their recipients’ inboxes.
It promises to get you a “perfect email activity,” increase your sender reputation and keep your email deliverability high.
When you avail of its services, it is said that your email account will send dozens of emails to about 1,000+ email accounts regularly and at the right frequency.
The emails sent from your account are auto-generated. The length and content are optimized to increase your account reputation.
This tool works almost the same with Warmup Inbox (also an email warm-up tool) in terms of providing guaranteed deliverability.
Mailwarm Features
- Email Deliverability
- Email Warmup
- Restore Bad Inboxes
- Dashboard Monitoring
Who Is It Best For?
This email warmup tool is best for businesses or organizations who are building their reputation or anyone who needs an inbox warmup service.
Product Review: What do users think about it?
Mailwarm was mentioned in Product Hunt, a platform for technology products and the latest mobile apps.
One user said, “I think that everyone that creates a new email address should use it in the beginning so you’re not falling in the junk folder right away..”
Another shared, “[I’ve been] using the tool for a month already and it saves a lot of my time by automating warming actions I previously managed manually.”
InboxAlly (Email Deliverability Tool)
InboxAlly is an email deliverability tool that helps email providers put their emails in their inbox and keep them out of the promotions and spam folders.
Far beyond just email warm-up, InboxAlly is a tool that marketers can use to get a reputation boost, repair a damaged sender domain, fix deliverability, and more!
[You may also like: How to Increase Email Open Rates]
InboxAlly Features
- Auto-Responders
- Contact Management
- Drip Campaigns
- Email Scheduling
- List Segmentation
- Click-through Tracking
- Spam Check
- Click Map
- Delivery by Time Zone
- Send Time Optimization
- Real-time Email Editor
- Mailing List Management
- Real-time Email Editor
Who Is It Best For?
InboxAlly is best for deliverability experts, email marketers in general, or just anyone looking to improve their email deliverability.
What Other People Are Saying About it?
Capterra, an online marketplace that assists consumers in selecting the software for their needs, rated InboxAlly with 5 stars (highest score) all in terms of ease of use, customer service, features, and value for money.
A review there reads, “Their process proved successful time and time again – we saw a significant bump in our open rates and a significant decrease in our spam complaints. Darren was super helpful throughout the entire process of getting set up and walked us through every part of the user interface.
We really appreciate their customer service and their attention to detail.” He added, “We do not have any negatives to mention.”
Another said, “The software is highly effective in helping us increase our open rates. The increased open rates increase our campaign ROI by a huge margin.”
In-Depth Comparison: Mailwarm vs. Inboxally
Best Features
Mailwarm – 1,000+ Mailwarm Accounts and Dashboard Monitoring
Using Mailwarm, your account will interact with a thousand of Mailwarm’s accounts and will receive replies. The daily interactions are sent based on the schedule you set.
With dashboard monitoring, it allows you to control and track your Mailwarm. You can likewise adjust the mail’s warm intensity as well as pause it when necessary.
InboxAlly – Intuitive Dashboard, Multiple Sender Profile, and Customizable Engagement Actions
InboxAlly’s dashboard contains almost all you need in your campaign from the remaining emails indicator, latest engagement action done, latest broadcast, plus a progress tracker.
This software can likewise speed your business processes by creating multiple sender profiles for all different domains.
And this tool allows users to set customizable engagement actions, like IP and domain reputation repair, traditional warmup, reputation protection, and boost.
You can even set the percentage of engagement type, like remove from spam scroll down, mark as important, reply, click the link that will be opened. That’s why it’s software that is also great for sales teams, startups, and agencies.
Pricing
Mailwarm offers three pricing plans. These are the following:
Starter
up to 50 Mailwarm emails per day, 1 account to warm, with dashboard access and chat support: billed for $69).
Growth
covers up to 200 Mailwarm emails per day, up to 3 accounts to warm or SMTP, with dashboard access and chat support: billed for $159).
Scale
up to 500 Mailwarm emails per day, up to 10 accounts to warm/ 10 SMTP, and with dashboard access and chat support: billed for $479.)
InboxAlly supports four pricing options. These are the following:
Starter
$149/month for 100 unique seed emails per day and 1 sender profile
Plus
$645/month for 500 unique seed emails per day, 5 sender profiles, and with email and live chat support)
Premium
$1,190/month for 1,000 unique seed emails per day, 10 sender profiles, email, live chat, phone support, and 1-hour setup/strategy session plus 1/2 hour weekly progress sessions
Enterprise
Thousands of unique seed emails per day, unlimited sender profiles, email, live chat, and phone support. Contact the team for inquiry
Top Reasons to Go With InboxAlly vs. Mailwarm
Our software is built specifically for marketers and email providers
Inboxally is a comprehensive email deliverability platform that provides more features than Mailwarm.
It is specially built for marketers and email providers to put their emails in their inboxes. It goes beyond just warming up domains and IPs.
Our tool supports your business as you grow
With our easy-to-use yet powerful tools, it is easier to make an impact in your campaign.
We also provide you with tips and tricks to help you become an effective email marketer. These tips are available not just through our blog but through our weekly strategy sessions.
We’re committed to your success in any industry you’re in
Whether you are looking to reach more clients or customers, share your passion with the world, or sell more products, we are committed to your success every step of the way.
With our team support and deliverability tool, we hope you can confidently engage with your customers with the right content and the right moment through emails. As a result, we hope you deliver superior customer experiences!
Marketers Who Switched to InboxAlly
ETC Software Solution’s CEO said, “They were able to help me to not only resolve the deliverability issues from switching to the new platform but got my open rates to increase!”
Killer Cold Email’s CEO said, “[InboxAlly is] highly recommended to anyone running their own outbound email campaigns or lead generation agencies.”
Founder of a Marketing and Advertising company wrote, “InboxAlly is a wonderful tool for any email marketer looking to increase their deliverability and [improve] their reputation!”
FAQs on Email Deliverability
What’s the difference between email deliverability and email delivery?
Email deliverability happens when an email lands in the recipient’s inbox. Email delivery, on the other hand, is when an email is delivered to the receiving server. It is possible to have poor deliverability and have good email delivery because an email may land in the spam folder instead of the inbox.
Including the”‘view this email in your browser’” feature in your campaigns is one of the ways to improve your email deliverability.
[You may also like: How to Improve and Maintain Your Email Deliverability]
Why do I need to warm up my cold email inbox?
Warming up your inbox helps you achieve long-term high deliverability. If the email is warmed up well before sending cold emails, it will help land in the inbox, avoid the spam filter, and achieve a high open rate.
A cold email is an initial email you send to a receiver to gain a benefit in terms of sales, opportunity, or favor. In short, when you email someone you do not know and for a certain reason, that’s called cold emailing. It is important for networking and lead generation.
Can you send emails before warming up?
Sure, you can although it is not recommended. If you are serious about email marketing, it is important to warm it or your IP address first. Otherwise, you will likely be branded as a spammer. The good news is that it just takes a little bit of effort and about a couple of weeks to do this.
Why do I need an email marketing tool?
If you want to create a strong email strategy, reach out to your existing and potential customers in a personalized way, and boost your sales at an affordable cost, it is highly recommended that you use an email marketing tool. This will make the process easier than not using any email marketing tool at all.
What features in an email marketing tool are an absolute must?
Nowadays, many email marketing software is created to perform functions beyond just sending newsletters or emails. The features, which we think are an absolute must include having:
- Sign-up forms: It should allow you to design your own form that can either be hosted on a different landing page or embedded on your site.
- Deliverability: It helps you get past the spam filters.
- Detailed reporting: Gives more data so you can monitor the performance of your campaigns
- Marketing automation: A tool that can cater to your automation needs, whether that be a targeted automated campaign or simple autoresponders.
Final Verdict: Which One Should You Use?
Email deliverability is getting harder every day, that’s for sure.
However, once you pick the right email marketing tool and know how the game of email marketing or internet marketing, in general, works, it won’t be a problem for you.
Both of these software (Mailwarm and InboxAlly) promise that your emails will never land in spam anymore.
As to who the clear winner is or which one you should use, the answer is: it depends on your business needs and budget.
But with this in-depth comparison, we hopefully made it easier for you to pick one based on potential deliverability. Note also that paid tools often include more features that allow you to test a large volume of emails.
One clear benefit of using our own InboxAlly tool is you get to avail of other services and benefits far beyond email warmup and we ensure to take your success to the next level.
Pro-tip in choosing the software that best fulfills the marketing requirements for your organization or platform: we suggest you choose the software that has a user-friendly interface, can be used by marketers even with less technical knowledge and is easy to set up.
Still undecided? Book a call or ask us in a chat.